At the beginning of 2019, I became so enamored at the idea of entrepreneurs choosing a single word for their intensions in their businesses for the year, I chose one of my own. Elevate.
Over the past three years, I went from writing one book a year to writing five, which in and of itself was pretty remarkable to me, but given that I’m a classic Type 3 Achiever, I chose to push myself even farther in nearly every aspect of my business. I chose to “elevate.” I wanted to see how much harder I could challenge myself, how much faster I could reach my goals, and if any of it would make a difference in strengthening my brand.
So I’m showing you exactly how I integrated my power word for the year, and diving into the results that came from my efforts in this year’s business review.
This was the big one, the big cahoona. There are a lot of #bossbabes out there telling entrepreneurs the more you post, the more engagement you’ll have, and that’s true to some degree, but there’s also a point where your audience will just get sick of seeing your posts all. the. time. I mean, I unfollow people for the same reason, so why wouldn’t that apply to a romantic suspense author?
Then there’s the kind of posts you’re publishing, which have way too many variables to consider for me to list here. But know that I considered the ratio of selling vs. serving, plain graphics vs. photos of myself, time of day to post, etc. All of this came into play when I wanted to elevate engagement, but I’m not a social media coach. I just run my own business, and yours will look different to your audience.
Through narrowing down the data and studying my own personal audience, I found my readers like to hang out on Facebook. That’s where I have the most amount of “likes” on my author page, so I chose to eliminate all other platforms from my business plan other than Facebook and Instagram at the start of 2019 (I kept Instagram because my social media manager automatically posts to Instagram and Facebook). [Read more…]